Without a doubt, if you are a serious marketer or businessman, you simply can't overlook your web host.
The most essential ingredient of your website is web hosting. No matter how hard you work on customizing design and selecting a good domain,unless you have a decent hosting which guarantees 99 percent uptime, your effort will be more or less waste as none of your visitors or customers would like to see your website down. It is believed that most marketers and website owners are more concerned about how their site looks rather than its accessibility. This only leads to lack of sales and depleting the possibility of turning potential leads into customers. As a result your business suffers.
Now the question arises why do most webmasters ignore web hosting? The most obvious reason seems to be that since the web hosting more or less operates in the background, webmasters don't give too much value to this and in order to save a few bucks, they completely overlook the performance of the web host. This is indeed very disappointing because a quality web hosting which guarantees maximum uptime and doesn't bog down at the time of crisis is the very foundation of a successful blog or any site in general whether its your e commerce store or even landing page which you use for your PPC campaign. How ironical does it sound that the same people who invest hundreds of dollars daily on PPC campaigns and tweaking their ads don't even bother to spend some money to buy a reliable web hosting.
Saving money alone isn't the only reason for lack of good choice of a web host. Some people just have lack of information. They are simply unaware what web hosting plan is right for their website and won't collapse in case of high traffic spike. Majority of the webmasters start with shared web hosting nowadays and rightfully so, but the problem occurs when these webmasters start consuming too much resources than allowed by the web host. As the name suggests, shared hosting means resources are shared among hundreds of webmasters so obviously you can't use all the resources.
There isn't a specific way to know if you are overusing resources or not but it is believed that this is calculated by inode limit. Each web hosting company allows that you can only use a specific number of inodes. When you cross the number of inodes allowed, your web host is forced down to take your site down. However this alone isn't the reason. there can be various other reasons too why your host has taken down your site, There can be some technical failures or some scheduled maintenance too.
So which web hosting to select then? Well the best web hosting is the one which not only guarantees 99 percent up-time but also has a fabulous support staff which can assist you and guide you in the time of crisis. Some additional points which can also be looked upon are that the web host shouldn't limit you the number of SQL databases you can use, allows you to install CMS (Content Management System) like word press, joomla a one click buttons via wizard and has ability to set up auto responder quickly thereby saving your time and most importantly allows a decent inode limit (Hostgator is the best I believe in this case).
So again the final word of advice will be, don't mind spending a dollar or two extra each month because a good web hosting will go a long way in establishing your brand and website. Good luck !
The most essential ingredient of your website is web hosting. No matter how hard you work on customizing design and selecting a good domain,unless you have a decent hosting which guarantees 99 percent uptime, your effort will be more or less waste as none of your visitors or customers would like to see your website down. It is believed that most marketers and website owners are more concerned about how their site looks rather than its accessibility. This only leads to lack of sales and depleting the possibility of turning potential leads into customers. As a result your business suffers.
Saving money alone isn't the only reason for lack of good choice of a web host. Some people just have lack of information. They are simply unaware what web hosting plan is right for their website and won't collapse in case of high traffic spike. Majority of the webmasters start with shared web hosting nowadays and rightfully so, but the problem occurs when these webmasters start consuming too much resources than allowed by the web host. As the name suggests, shared hosting means resources are shared among hundreds of webmasters so obviously you can't use all the resources.
There isn't a specific way to know if you are overusing resources or not but it is believed that this is calculated by inode limit. Each web hosting company allows that you can only use a specific number of inodes. When you cross the number of inodes allowed, your web host is forced down to take your site down. However this alone isn't the reason. there can be various other reasons too why your host has taken down your site, There can be some technical failures or some scheduled maintenance too.
So which web hosting to select then? Well the best web hosting is the one which not only guarantees 99 percent up-time but also has a fabulous support staff which can assist you and guide you in the time of crisis. Some additional points which can also be looked upon are that the web host shouldn't limit you the number of SQL databases you can use, allows you to install CMS (Content Management System) like word press, joomla a one click buttons via wizard and has ability to set up auto responder quickly thereby saving your time and most importantly allows a decent inode limit (Hostgator is the best I believe in this case).
So again the final word of advice will be, don't mind spending a dollar or two extra each month because a good web hosting will go a long way in establishing your brand and website. Good luck !
