Search engine optimization or SEO has been around for quite some time now. There are many
strategies used in SEO with one of them being creation or press releases. A press release is a
tool that is utilized by companies to create better relations with their customers. Press releases
are also essential in helping companies create publicity for their products and services. The
process of optimizing a press release has been overlooked since they are not considered that
much in determining website ranking. However, this is not the case as a well optimized press
release can dramatically improve the rankings of a website.

Target a Specific Audience

Since press releases provide huge volumes of content for major search engines such as Google
and Yahoo, they need to be optimized. The process of optimizing press releases is simple and
does not take much time. When optimizing a press release, it is important to consider the
target audience. Targeting a press release to a specific audience allows them to be found easily
and can improve traffic to a company’s website. It therefore makes sense for creators of press
releases to optimize them so that they canbe effective.

Have a Clear Objective

The first thing that needs to be paid attention to is the content of the press release. Even
though you might be tempted to tweak it for SEO purposes, therelease needs to have a clear
objective. The release must compel the target audience to action and provide clear and easy to
understand information. Failure to adhere to these guidelines will only make the press release
less desirable and in the end it will not achieve its purpose.

The first part of a press release that needs to be optimized is the title. Conduct a careful
research in order to determine the target audience; this helps in determining the relevant
keywords to use. Make sure the keywords or phrase chosen is included in the title. Besides
the title, the keywords must also appear on the press release’s URL. The use of keywords in
the URL makes the release search engine friendly and allows it to be easily found by the target
audience.

Choose Relevant Keywords

For the press release to be fully optimized, its body needs to contain relevant keywords. A
rule of thumb is to use the keywords earlier on in the press release. The body should also
containsubtitles that are linked to deeper pages of a company’s website. The release should
also contain a link that directs readers to thehome page of the company’s website andalso the
main page for the press releases. Consider also incorporating links for other relevant keywords
within the body of the press release. This is not only done to improve rankings but allows the
press releases to serve as a portal for additional information.

Content can be shared in various ways and thus think of incorporating multimedia and
graphicsto the press release. If there are videos, consider putting links to multimedia hosted
in video sharing sites such as YouTube. The benefit of these sites is that they can make your
videos viral, thus increase the traffic to your website.

Crystal J. Briscoe is from Exams Expert. Looking for CCNA Exam help? Let’s take advantage of Exams Expert self paced training and pass your IT exams on first try.