In today’s time there is an increase in the social media importance as it helps the company to gain high popularity in the market. SEO depends on the two types of the factors as On-page optimization and Off-page optimization. The social media would help in getting top rankings in the search engine as it would help in getting the top rankings.

Ways of increasing SEO using the social media:

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1. Give your website a social appearance:

• Try to make your blog appear in the social networking sites that is possible by sharing the posts.
• Try to ask the readers to give the comments of your blogs that is a major step of building a big community of your website.
• Provide with the share button at the blogs that would help the reader to share it in other social media sites like facebook, twitter, myspace etc.
• Use the networking sites to connect with the readers. This would help in increasing the business online by reading the important information.

2. Use unique keywords in the content:

• Keywords play a vital role in performing the search. These are used to search the contents from the website.
• By using appropriate keywords there are more chances of getting highlighted in the search engine. 
• Use powerful Google Keyword tool to find out the list of the keywords that are popular and used widely.
• Avoid using the keywords many times that would ruin the quality of the contents. Hence, use the keywords in a proper density.
• Don’t forget to use the keywords in title as it would help in fetching out your content when the user put the particular keywords for finding any information.

3. Use appropriate name for social media profile:

• When you create an account in the social media sites like facebook and twitter, be careful to use the proper name referring the company name.
• Using the company name helps in recognizing your company products by the user.
• It also helps in showing that the profile is of genuine company.
• Users find it’s easy to find a particular company product through the company profile.
• If you have a genuine profile in the social networking sites, then no fake profile would drag your visitors to their site.

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4. Spread your network through LinkedIn:

• LinkedIn has become a popular way of spreading your network through the blog post.
• It offers its users to post their updates and current company status.
• It helps in connecting with the people of similar jobs and groups. Ask questions with your groups and ask them to share it with their networks.
• Import contacts from your email account and send invites to your professional friends to connect socially.
• Ask your contacts to post the blog depending on the content. They will then ask you to create a back link to your site. These links will also help in improving the SEO of your website.

Summary: Social media sites play a vital role in establishing the network worldwide. This would help in gaining online traffic to your site.

Nadine Myrick is from Pass Certification. Let’s take advantage of Pass Certification self paced Cisco Certifications training and pass your IT exams on first try.