Setting up an ecommerce website is very different from setting up a regular website. Creators usually aim for specific looks and upload specific tools to make the domain more usable for the visitors. However, there are times when an ecommerce site creates a blog and links it to their domain or sometimes even creates a blog right at the domain. Now, some people might be turned off by this, but this method actually serves an excellent purpose. In some occasions, the system could even help boost the website’s sales. That being said, following are two ways people can use blogging to improve their ecommerce business.
Why to Setup a Blog at an Ecommerce Site – Separate Blog and Website As most people already know, blogs are basically “informal” web addresses. They are often utilized by individuals who want to talk about their daily lives or about specific subjects. However, what most people don’t realize is that blogs take up a very special space when it comes to search engines.
This is because blogs are often seen as something that provides original and highly unique content. Hence, search engines such as Google value them highly, especially if they are linked to high-ranking websites.
The good news is that blogging for an ecommerce website is not that hard to do. With dozens of available blogging platforms, businesses can simply choose anyone from a list and start creating highly unique content for their blog and then linking it to their own domain. By doing this, they will be able to direct traffic from the blog to the website and vice versa. Unlike ecommerce websites, blogs are specially geared towards sharing. Hence, anyone who reads the blog can easily click links and “share” the content with other blog readers. By doing this, there will be a boost or “word of mouth” marketing.
Why to Setup a Blog at an Ecommerce Site – Integrating Blog and Website Of course, it isn’t always necessary to create a different domain for a blog and for a website. Some ecommerce businesses today actually integrate their blogs into the site itself. This is actually more advantageous that creating two separate domains.
The reason for this is pretty simple. With the blog and the website operating on the same platform, it would be easy for visitors to shift from one part to another. More often than not, visitors would first visit a site due to their interest in the unique blog entries. From there, websites can slowly steer the attention of the visitor into visiting their ecommerce site in the hopes of making a sale. At the same time, it would be easier for visitors to share links or blog articles to other people with an integrated blog-ecommerce website.
Blogging for ecommerce websites can really be advantageous for a domain’s ranking. As long as they post unique and interesting topics about their niche in the blog, ecommerce websites can expect to slowly grow their viable market and eventually excel with their sales. Keep in mind thought that blogging is not the only method of ecommerce advertisement so make sure to utilize other methods.
Why to Setup a Blog at an Ecommerce Site – Separate Blog and Website As most people already know, blogs are basically “informal” web addresses. They are often utilized by individuals who want to talk about their daily lives or about specific subjects. However, what most people don’t realize is that blogs take up a very special space when it comes to search engines.
This is because blogs are often seen as something that provides original and highly unique content. Hence, search engines such as Google value them highly, especially if they are linked to high-ranking websites.
The good news is that blogging for an ecommerce website is not that hard to do. With dozens of available blogging platforms, businesses can simply choose anyone from a list and start creating highly unique content for their blog and then linking it to their own domain. By doing this, they will be able to direct traffic from the blog to the website and vice versa. Unlike ecommerce websites, blogs are specially geared towards sharing. Hence, anyone who reads the blog can easily click links and “share” the content with other blog readers. By doing this, there will be a boost or “word of mouth” marketing.
Why to Setup a Blog at an Ecommerce Site – Integrating Blog and Website Of course, it isn’t always necessary to create a different domain for a blog and for a website. Some ecommerce businesses today actually integrate their blogs into the site itself. This is actually more advantageous that creating two separate domains.
The reason for this is pretty simple. With the blog and the website operating on the same platform, it would be easy for visitors to shift from one part to another. More often than not, visitors would first visit a site due to their interest in the unique blog entries. From there, websites can slowly steer the attention of the visitor into visiting their ecommerce site in the hopes of making a sale. At the same time, it would be easier for visitors to share links or blog articles to other people with an integrated blog-ecommerce website.
Blogging for ecommerce websites can really be advantageous for a domain’s ranking. As long as they post unique and interesting topics about their niche in the blog, ecommerce websites can expect to slowly grow their viable market and eventually excel with their sales. Keep in mind thought that blogging is not the only method of ecommerce advertisement so make sure to utilize other methods.
This is a guest post. If you would like to gain insights about e-commerce make sure to visit ecommerce.about.com where Ajeet Khurana writes articles regularly. It has insightful pieces, like advantages of e-commerce.
