So, you have figured out that you have to have a Facebook fan page for your business, and you have created one. Your next concern will probably be related to attracting new fans to your fan page, as without fans you might as well give up on the whole endeavor right away, right? Well, this is actually true, as your fan page will really bring you nothing without having an ample number of fans. There are a lot of things you will have to do in order to attract a significant number of fans to you fan page, and we will discuss some of the most important ones below.
Sure, you probably think that your business or brand is interesting and cool enough to have millions of fans from all over the world, and this is actually true in many cases. However, the trick is letting your potential fans know this. Well, this is done by giving them a reason to become your fans, such as enough info on your company or brand, as well as on your line of business. Aside from vital information, you should also try to be as unique as it is possible, and this is commonly best done by using humor. Namely, humor is a universal tool that will help you get through a lot of people, and you should leverage this tool in order to make people become fans of your Facebook page by including something funny and interesting in your ‘About Us’ page.
One of the first things visitors to your fan page will look at is your page photo located in the upper part of the page, and if they happen to see a boring logo, or an image that is just not engaging, they are likely to hit the ‘Back’ button and never come back to your page again. This is why you should pay a lot of attention to the photo you put on your fan page, even though this might often seem completely irrelevant. So, the better and more interesting the photo is the greater are the chances that you will make your potential fans into your actual fans.
Another unusual and seemingly illogical thing to say, wouldn’t you agree? Well, the fact is that the wall is the only page on your fan page you have no control of, as it is the place where all your fans can post. So, your potential users might be overwhelmed by the amount of info and the number of posts found there. You should rather make your potential fan land on a page such as ‘Info’, where you will give them the basic info related to your company or brand. After this, the potential fans will have the opportunity to navigate through your page wherever they want, but they will already form an opinion based on the info you provided them with.
These are just some of the very important factors of attracting new fans to your fan page. Some more good tactics include posting sharable and relevant content, interacting with your existing fans, adding great apps to your fan page, and many other tactics.
Let Them Know Why They Should Become a Fan
Sure, you probably think that your business or brand is interesting and cool enough to have millions of fans from all over the world, and this is actually true in many cases. However, the trick is letting your potential fans know this. Well, this is done by giving them a reason to become your fans, such as enough info on your company or brand, as well as on your line of business. Aside from vital information, you should also try to be as unique as it is possible, and this is commonly best done by using humor. Namely, humor is a universal tool that will help you get through a lot of people, and you should leverage this tool in order to make people become fans of your Facebook page by including something funny and interesting in your ‘About Us’ page.
Have a Great Fan Page Image
One of the first things visitors to your fan page will look at is your page photo located in the upper part of the page, and if they happen to see a boring logo, or an image that is just not engaging, they are likely to hit the ‘Back’ button and never come back to your page again. This is why you should pay a lot of attention to the photo you put on your fan page, even though this might often seem completely irrelevant. So, the better and more interesting the photo is the greater are the chances that you will make your potential fans into your actual fans.
Do Not Let Your Wall Be the First Thing Your Visitors See
Another unusual and seemingly illogical thing to say, wouldn’t you agree? Well, the fact is that the wall is the only page on your fan page you have no control of, as it is the place where all your fans can post. So, your potential users might be overwhelmed by the amount of info and the number of posts found there. You should rather make your potential fan land on a page such as ‘Info’, where you will give them the basic info related to your company or brand. After this, the potential fans will have the opportunity to navigate through your page wherever they want, but they will already form an opinion based on the info you provided them with.
These are just some of the very important factors of attracting new fans to your fan page. Some more good tactics include posting sharable and relevant content, interacting with your existing fans, adding great apps to your fan page, and many other tactics.
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