Professional blogging is not just about providing quality content to your audience, but also about making it incredibly easy to read, navigate and simple for your readers. It not only makes your blog more user-friendly and appealing to your readers but also makes it easier for the search engines to navigate through your blog. A structured and reader friendly blog has a lot of Search Engine Optimization advantage as well. It helps in securing better rankings in the search results as well as higher page rank for your blog from the search engines.
In this blog post we will check out few of those tips that can help you make your blog more reader friendly as well as search engine friendly.
Every blog post must be written in simple, easy to read language and must be structured with headings, sub-headings, bullet points and hyperlinks to other blog posts within or outside the blog. If your blog post is pretty long, say more than 2000 or 3000 words, then it is a good to incorporate bookmarks on sub-headings or sub-topics using ‘name’ attribute - within the post. This helps the readers to randomly jump to the desired sub-topic with the click of a mouse button. And after they finish with the current post they may want to read other relevant posts on your blog related to the one that they just finished reading, so it is a good thing to provide them with such an option in the form of ‘Related Posts’ after each post. All of the
above mentioned techniques give a lot of Search Engine Optimization advantage to your blog.
That’s why it is highly recommended to utilize Wordpress platform for serious blogging. Because, Wordpress.org comes loaded with all the essential features that can make your blog both reader friendly and search engine friendly. All you need to do is drag and drop these feature widgets to the Side bar of your blog using an easy to use interface.
When you write an article on your blog, always make it simple, easy to read and structured for your readers and it will automatically turn out to be friendlier for the search engines as well. After all the Search Engines are only checking how easy and readable your blog is for the human readers. And that’s exactly what Search Engine Optimization is all about! So always ensure that you are writing for human readers and never for the search engine bots! And you will surely win the hearts of your readers as well as earn higher search engine rankings from the search engines – hands down.
In this blog post we will check out few of those tips that can help you make your blog more reader friendly as well as search engine friendly.
Easy navigation
Your blog must be equipped with all those features that help your readers for easy navigation and usability. Some of the features that ensure easy navigation are menus, related posts, categories, archives, most popular posts and search box. These features make your blog more user-friendly and easy to navigate for the search engines as well.Every blog post must be written in simple, easy to read language and must be structured with headings, sub-headings, bullet points and hyperlinks to other blog posts within or outside the blog. If your blog post is pretty long, say more than 2000 or 3000 words, then it is a good to incorporate bookmarks on sub-headings or sub-topics using ‘name’ attribute - within the post. This helps the readers to randomly jump to the desired sub-topic with the click of a mouse button. And after they finish with the current post they may want to read other relevant posts on your blog related to the one that they just finished reading, so it is a good thing to provide them with such an option in the form of ‘Related Posts’ after each post. All of the
above mentioned techniques give a lot of Search Engine Optimization advantage to your blog.
That’s why it is highly recommended to utilize Wordpress platform for serious blogging. Because, Wordpress.org comes loaded with all the essential features that can make your blog both reader friendly and search engine friendly. All you need to do is drag and drop these feature widgets to the Side bar of your blog using an easy to use interface.
Adding Images and Videos
Another powerful Search Engine Optimization technique that can boost your blog’s ranking is Images and Videos. Images and Videos make your blog posts highly engaging, easy to understand and interesting for your readers. They help your readers in understanding the written content more easily and enrich your articles by supporting the written text. Images and Videos create a stronger impact in your readers’ minds and help them recall your posts easily. There is also a greater chance of it going viral on the internet by social media sharing.Proof Reading
A well written article reflects your professionalism and maturity as a writer and blogger. You can tarnish your hard earned image of a serious blogger or online entrepreneur if you let your article to get published with all those silly errors in it. Grammatical and spelling errors are a big turn offs for readers while reading an article. So avoid them by proof reading your posts thoroughly before it is sent for publishing. This will not only make your article look more professional but also makes it highly search engine friendly. Never ignore this part at any cost, it is just as important as writing a quality post having a lot of SEO advantage.
When you write an article on your blog, always make it simple, easy to read and structured for your readers and it will automatically turn out to be friendlier for the search engines as well. After all the Search Engines are only checking how easy and readable your blog is for the human readers. And that’s exactly what Search Engine Optimization is all about! So always ensure that you are writing for human readers and never for the search engine bots! And you will surely win the hearts of your readers as well as earn higher search engine rankings from the search engines – hands down.
Guest Post by Brendan Egan, founder and owner of Simple SEO Group, helps small businesses with their websites. He is an expert in online marketing, small business web design, and Search Engine Optimization (SEO) and is readily available to assist your business with their online needs. Brendan can be reached by visiting www.SimpleSEOGroup.com
