Premium wordpress themes have made it possible for anybody that wants to create a website or blog to  develop one that is polished, professional, and easy to manage. Unlike years past in which a person wanting a website would need extensive understanding of computer technology and coding, these themes are easy to set up and control.

A website and blog are powerful tools for internet marketing, enabling companies to promote their products and services, and individuals pursue a career online through affiliate marketing. When developing your  website or blog it is important to customize its appearance in order to connect it effectively to your other forms of internet presence and produce the impression of professionalism.

The Importance of Consistency in Your Theme

Consistency is a crucial aspect of business. Closely related to the concept of branding, presenting your visitors with a consistent appearance and content thread creates reliability and dependability. This consistency includes making sure that the themeing you choose for your blog matches that of your social media campaigns. Taking the time to create this consistency is important for many reasons. These include:

• Visitors will feel better served if they can expect the same look and experience across your internet presence. It can be unnerving and confusing for a visitor to get a different impression from a blog, website, social media pages, and email campaigns. Creating a consistent theme will give consumers the sense that however they choose to connect with your company, they know what to expect. 
• Consistency creates a sense of professionalism. When your blog and website match it gives the impression that you are giving all activities of your business attention and consideration. 
• By ensuring a consistent visual thread throughout your internet presence you are making the process of managing your site and blog simpler. Rather than having to spend a considerable amount of time focused on changing the look and impact of your various sites and platforms you can keep your attention on the content and your other marketing activities. 
• Though WordPress themes can be used by thousands of sites and blogs, the customization opportunities give your site a unique and individual appearance. 
• Consistency assures your  clients that they are still on your site or blog rather than thinking that they have inadvertently left your site because of drastically different themeing.

Breaking Down the Current Design

When you select the WordPress theme that you would like to use for your website or blog you will notice that it is essentially a layout that combines several elements to create the overall appearance and function of the site.

These elements include:

• Header: this is the top of the page, generally including a title and graphic.
• A body that will contain your blog posts and updates.
• A sidebar that can be utilized for a variety of reasons, including links to other pages, an email sign up form, or other information.
• A footer that is often used for copyright information, references, and other details.

In order to customize your layout you will first break down the design so that each piece can be modified individually.

Editing the Style

After you have broken down the elements of the theme you can modify the style within a range of categories:

• Structure
• Headers
• Typography (fonts)
• Colors
• List form
• Form elements
• Comments
• Sidebar
• Tags
• Calendar

It is possible that you will need to experiment to a degree before you find the exact style and features that you like. Be careful not to make adjustments to existing blogs because you may inadvertently lose information while not familiar with the methods. Instead, create the WordPress blog that appeals to you and transfer your information onto it.

About author: Olga Ionel is an original writer at ThemeFuse.com - a leader in the premium wordpress themes industry. She is fond of sharing SEO and blogging ideas.