In order to get the biggest possible SEO benefit from your backlink campaigns, you’ll want to follow a few guidelines that ensure the search engines interpret your links correctly. Here’s how to structure your links correctly for maximum SEO benefit:
Anchor text is simply the text used to form a hyperlink. Google uses the text that forms a link as a means of understanding the relevancy of site to which the link is pointing. If you go out and build links pointing back to your website using the words “ninja supplies” in the anchor text, then Google will think that your site is relevant to ninja supplies and your site will be more likely to appear in the search results when someone searches for terms related to ninja supplies.
To understand how this works, let’s look at a real world example of how a marketing agency BOMBED when naming their company. First, many website administrators put PDFs on their websites for their visitors to read. To be helpful, they instruct visitors to download Adobe’s PDF reader if the visitor doesn’t already have it installed on their computer. When they do so, they use the anchor text, “click here” to link to the PDF reader download.
So, some creative folks at an agency decided to name their company “Click Here”. Well, guess what – the PDF is an industry standard file format, and nearly every site that hosts PDF files contains a link to Adobe’s PDF reader with the anchor text “Click Here.” Because of this, if you Google the company’s name (“Click Here”), they have no chance of ever ranking in the top spot for their own name because SO many people have used the anchor text “click here” to refer to Adobe’s PDF reader. See why choosing your anchor text carefully is so important?
Unfortunately, search engines have a history of being cheated by black hat SEO workers trying to game the algorithm. In fact, it’s estimated that as many as 60% of the pages on the Internet are total spam. In an effort to keep all that junk out of the search results pages, search engines have a method of measuring trust built into their algorithm based on the profile of links pointing back at a website.
What does this mean for you? It means you need to be street smart when you build links back to your website. If you build links to your website from spam my websites, this can actually hurt your rankings.
Instead, if you build backlinks from websites that appear to be written by experts, have good design, load quickly, and seem trustworthy, then go ahead and build a link back to your website from that site. On the other hand, you want to stay out of “bad neighborhoods” when building links back to your website by avoiding spam my sites and sites that other spam my sites might link to.
Choose the Right Anchor Text
Anchor text is simply the text used to form a hyperlink. Google uses the text that forms a link as a means of understanding the relevancy of site to which the link is pointing. If you go out and build links pointing back to your website using the words “ninja supplies” in the anchor text, then Google will think that your site is relevant to ninja supplies and your site will be more likely to appear in the search results when someone searches for terms related to ninja supplies.
To understand how this works, let’s look at a real world example of how a marketing agency BOMBED when naming their company. First, many website administrators put PDFs on their websites for their visitors to read. To be helpful, they instruct visitors to download Adobe’s PDF reader if the visitor doesn’t already have it installed on their computer. When they do so, they use the anchor text, “click here” to link to the PDF reader download.
So, some creative folks at an agency decided to name their company “Click Here”. Well, guess what – the PDF is an industry standard file format, and nearly every site that hosts PDF files contains a link to Adobe’s PDF reader with the anchor text “Click Here.” Because of this, if you Google the company’s name (“Click Here”), they have no chance of ever ranking in the top spot for their own name because SO many people have used the anchor text “click here” to refer to Adobe’s PDF reader. See why choosing your anchor text carefully is so important?
Watch Your Link Quality
Unfortunately, search engines have a history of being cheated by black hat SEO workers trying to game the algorithm. In fact, it’s estimated that as many as 60% of the pages on the Internet are total spam. In an effort to keep all that junk out of the search results pages, search engines have a method of measuring trust built into their algorithm based on the profile of links pointing back at a website.
What does this mean for you? It means you need to be street smart when you build links back to your website. If you build links to your website from spam my websites, this can actually hurt your rankings.
Instead, if you build backlinks from websites that appear to be written by experts, have good design, load quickly, and seem trustworthy, then go ahead and build a link back to your website from that site. On the other hand, you want to stay out of “bad neighborhoods” when building links back to your website by avoiding spam my sites and sites that other spam my sites might link to.
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