Summary:
This is an article that shows the real story about search engine optimization. It explains the myths around it and what it really does, along with giving some very helpful insights regarding the best practices of search engine optimization for your website.

Oh My God! The kind of rush there is these days regarding Search engine optimization practices is unbearable. It seems most companies have pushed the whole concept of serving the people behind and are eager to move on with landing more and more people on their site. It’s become some sort of a game which gives entrepreneurs some twisted sense of pleasure you know. And this is why; the professionals push their sense of morality and consciousness to the back seat, and bring in their commercial hats.

Content

I guess, it is because people have a false sense of security and pride in seeing search statistics escalate. Now the main reason why anyone craves for good search engine optimization practices is because you want to target your niche audience and bring them to your website in order to show how good your products and services are as compared to the rest of the companies in your domain.

Few SEO tricks

Know Your Crowd

It is very easy to stuff keywords on your website in an attempt to get a higher ranking, but if you are following this industry at all, you will realize that owing to the latest updates known as the Google panda and the Google Penguin; these practices have been rendered useless.

Now, what do you do? Run Helter skelter and cry wolf? Or relax and take a step back, observe what needs to be done and then shoot right back with all your vigor. So, identify the target audience that you are catering to.

Are you looking out for school children or college kids, or are you aiming for house wives? Find out which sections do you want to target and focus on the keywords accordingly. The moment you do this, you will observe how soon your rankings increase.

The Difference between Quality and Quantity

The two parameters of quality and quantity are often mixed up. People aim to get more and more without considering if the ‘more’ is of any value at all or not. It is not in the numbers but in whom those numbers are that the worth of your site will grow.

This is why you must aim not at bringing more and more people to your website, but to bring the right kind of crowd at your site in order to ensure that the maximum number of those hits get converted into real business.

Please note that the strange thing about search engines is that the better you do, the higher will you be ranked. So if no one is coming to you, you will be further pushed into a corner and made even more inaccessible. This is to ensure that the sites that are giving real results are made available to more and more people.

Be honest and stay away from dirty practices

Now doing the wrong thing is always very tempting but in the long run they all prove to be terrible mistakes. You don’t want to do all the wrong things to make your way to the top, only to come crashing down because of those very reasons.

A typical example would be the practice of keyword stuffing. I think as users of the internet we have all suffered from the torments of typing a word and reaching somewhere completely unrelated. This is why, in order to make their service more reliable the search engines had to take a stand and jump into the picture.

So, what does Google do? It comes up with two updates to keep you on your toes and ensure that any site that has been following this practice gets flagged. So all those who were enjoying high ranking earlier just flopped terribly overnight.