Tailoring your marketing campaigns to the changing seasons can be a
good way to keep your advertising fresh and relevant to your audience,
and a Christmas-geared marketing drive is a good way to appeal to
customers during the festive season.
People tend to enter a ‘consumer mode’ during the festive season: they accept the fact that they will need to spend money and are more susceptible to marketing campaigns (particularly Christmas themed ones!). At a time of increased spending, free gifts are even more popular than usual, so they are a great way to get your company’s name into your customers’ minds!
Think about useful and interesting gifts that people will actually want – an umbrella could be handy at this time of year, as could a branded thermos flask (if you’re handing them out at an event, why not fill them with fresh hot coffee before distributing?).
Food and drink gifts are always popular – sweets and chocolates are good for events such as conferences or trade fairs, where people will be glad of a sugar hit to keep them going! People also love getting wine (or any kind of alcohol really!), and you could send your customers a personalized or branded bottle of wine – or perhaps a box of miniatures for an office team?
Gifts that come in handy around the office are also appreciated, and custom USB sticks can now be designed in pretty much any shape you can think of. You could opt for a Santa (right), or go for a Christmas tree, candy cane or gift box design. While branded pens and paper may be a little traditional, they often come in handy and can be a good budget option.
The golden rule when choosing promotional gifts is: they must be useful. Nobody really needs (or wants) a hipflask with your company’s name on it, and it’s likely to be put in a drawer and left there. But useful everyday objects that are going to be used and looked at regularly will mean that your logo and brand name is seen on a daily basis – which is the best kind of marketing you can achieve!
People tend to enter a ‘consumer mode’ during the festive season: they accept the fact that they will need to spend money and are more susceptible to marketing campaigns (particularly Christmas themed ones!). At a time of increased spending, free gifts are even more popular than usual, so they are a great way to get your company’s name into your customers’ minds!
Think about useful and interesting gifts that people will actually want – an umbrella could be handy at this time of year, as could a branded thermos flask (if you’re handing them out at an event, why not fill them with fresh hot coffee before distributing?).
Food and drink gifts are always popular – sweets and chocolates are good for events such as conferences or trade fairs, where people will be glad of a sugar hit to keep them going! People also love getting wine (or any kind of alcohol really!), and you could send your customers a personalized or branded bottle of wine – or perhaps a box of miniatures for an office team?
Gifts that come in handy around the office are also appreciated, and custom USB sticks can now be designed in pretty much any shape you can think of. You could opt for a Santa (right), or go for a Christmas tree, candy cane or gift box design. While branded pens and paper may be a little traditional, they often come in handy and can be a good budget option.
The golden rule when choosing promotional gifts is: they must be useful. Nobody really needs (or wants) a hipflask with your company’s name on it, and it’s likely to be put in a drawer and left there. But useful everyday objects that are going to be used and looked at regularly will mean that your logo and brand name is seen on a daily basis – which is the best kind of marketing you can achieve!
