Don't let anyone fool you into thinking that Web design does not matter. Even though Web marketing is an important part of your website’s success, design is just as important to getting your customers to return to your site repeatedly.


As a business owner, you want to ensure your website is a success. Take the time to talk with your designer. He's the one who'll make sure the website is properly designed and every detail is perfect before the site goes live. It's tempting to assume that creative jobs, like Web design, are easy and require little real skill, which is why geocities was so popular. Most people have no clue how to create a clean, attractive site, so trust your designer's professional opinion.

Marketing versus design

There is a continual battle between Web marketing and Web design. Both have valid points about why they are important. Both are equally important, but your emphasis depends on your business and its needs. The most important thing in this battle is knowing your audience and the purpose behind your site.

Web marketing

Web marketing’s role is to draw people to the website. Marketing helps find those who need your site and drive them to it. While you should build some SEO into your site from the beginning, don't let it dictate your design. Though SEO is a great way to turn up on search engines, there's no need to resort to methods that make the site less attractive to visitors. Pure SEO tactics don't hold up well through search engine algorithm updates anyway, so it's best to stick to producing great content and having a clear, simple navigation structure for your site.

Web design

It's the design that keeps people on your site. Determine who will be using your website and have your business's site designed specifically for your intended customers. The site should flow, taking the viewer's eyes logically from one point to another. Too much can be overwhelming and too little can be boring for visitors. The main goal of a website is to convert visitors into buyers. Having a poorly designed site will do just the opposite.

Importance

Focus on your Web design, because it'll have a huge impact on your website's traffic. The design needs to be easy to navigate so consumers can easily find what they need, including products, services and how to purchase from you. Poorly designed websites can lead to a variety of problems.

A clear design not only makes it easier for consumers to browse your site, but speeds up the loading process. This alone will prevent visitors from leaving your site due to it taking too long to load.
Keep your Web design simple and don't let the battle between marketing and design prevent you from doing what's right for your business and customers. Know what your customers want and give it to them. The design of your website is what will keep customers returning to your site for their needs.

About the author: Dawn Altnam lives and works in the Midwest, and she enjoys following the business tech and marketing worlds. After furthering her education, she has spent some time freelancing and occasionally writes about Deluxe.