Every passing day the presence of blogs seem to multiply over the World Wide Web. Blogs are considered as the important part of social media marketing, which is both challenging and mandatory thing. Blogs are considered as the backbone of search engine marketing (SEM), but just having one for your business brand will not suffice. You need to focus all your efforts to allow people to read your blog posts on a regular basis then only you can benefit from them the best. Writing blog posts and promoting the same are two different things. Though quality content is called as the cornerstone of blogging success but the blog post promotion is also another worthy task to be considered for reaching out to your target audience. But don’t worry; you have a number of ways and ideas, which can help you in promoting your blog post. Let’s check the expert killer guide for your blog post promotion task as under:
Optimize your blog
The procedure of your blog post promotion simply starts before you even think of publishing it. Hence you
need to understand your target audience the best, have a proper insight about their requirements and embark with unique and quality content. All these elements are considered as the very crux of blogging.
However, you can also find a couple of tactical thingies, which you are supposed to get things right that can help your blog posts become visible over the search engine results. Follow all the norms of SEO in order to optimize your blog posts so that you are able to promote them wisely. If you are competent enough to carry out this task on your own, make sure you do it very seriously or else outsource this task to any SEO consultant, which can help in carrying out the optimization part effectively.
Syndicate all across your company (business) outposts
Your post is over the company blog hence you can very easily share it over the outposts of your company across the social media. Hence make sure you carry out some basic but important steps over the social media world. This will include creating a Facebook page, the LinkedIn Company updates, the company page at Google Plus, Twitter channel (along with the right hashtags), Pinterest channel, etc. Also, make sure that your blog should have the RSS feed as it can help in subscribing and posting your latest posts automatically.
Sharing the blog over your personal network
Apart from social outposts that come via your company, you can certainly think of sharing the same over your personal network. You may have your own favorite channels, but make sure you consider the status updates over Facebook, LinkedIn and Google Plus along with sending out regular tweets over your Twitter account. Lastly, don’t forget to add a link over new blog posts at the email signature of your company/business.
Promoting with your immediate network
One of the best methods of promoting your blog posts is to begin with the people who are closer to you, which include your family, friends, co-workers and even closest network. Request them to share, re-tweet and like your blog posts as and when you publish and share with them. Further, the content you share with them and request them to share in their network should add value to them in person and for their network. Hence at such junctures, you need to be choosy along with being personable. So thinking about dropping a personal email or simply calling them can work wonder unlike any PR guy carrying out the same. Lastly, don’t forget to consider building up a good email list for further promotion for your blog posts.
Try content curation
Of late, content curation has become a popular issue in social media space. Content curation simply means that you are consistently searching, organizing and sharing your blog posts (content) with any particular topic or theme to your target audiences. In order to accomplish this job, you can find a number of tools including the popular ones Scoop. It and Storify.com These two are among the best place to curate any of your chosen topics for good amount of time duration. All you need to do is to create accounts and see to it that all your new blog posts are getting added to the said channels in order to boost up your blog’s visibility. Also, you can even think of leveraging from the idea of RSS feeds for your blog post promotion. Regardless of the option you choose make sure you have quality content then only you would be able to benefit the best.
Final word
The task of blog post promotion is both critical and challenging; however, following the above killing guide can help you a lot. Make sure you keep on trying these with patience and consistency and soon you would end up getting positive results.
Kelly Marsh is a freelance journalist who has been writing about mobile technology, customer relationship management and women’s health for more than a decade. These days she is busy to contributes on punchh.com
Optimize your blog
The procedure of your blog post promotion simply starts before you even think of publishing it. Hence you
need to understand your target audience the best, have a proper insight about their requirements and embark with unique and quality content. All these elements are considered as the very crux of blogging.
However, you can also find a couple of tactical thingies, which you are supposed to get things right that can help your blog posts become visible over the search engine results. Follow all the norms of SEO in order to optimize your blog posts so that you are able to promote them wisely. If you are competent enough to carry out this task on your own, make sure you do it very seriously or else outsource this task to any SEO consultant, which can help in carrying out the optimization part effectively.
Syndicate all across your company (business) outposts
Your post is over the company blog hence you can very easily share it over the outposts of your company across the social media. Hence make sure you carry out some basic but important steps over the social media world. This will include creating a Facebook page, the LinkedIn Company updates, the company page at Google Plus, Twitter channel (along with the right hashtags), Pinterest channel, etc. Also, make sure that your blog should have the RSS feed as it can help in subscribing and posting your latest posts automatically.
Sharing the blog over your personal network
Apart from social outposts that come via your company, you can certainly think of sharing the same over your personal network. You may have your own favorite channels, but make sure you consider the status updates over Facebook, LinkedIn and Google Plus along with sending out regular tweets over your Twitter account. Lastly, don’t forget to add a link over new blog posts at the email signature of your company/business.
Promoting with your immediate network
One of the best methods of promoting your blog posts is to begin with the people who are closer to you, which include your family, friends, co-workers and even closest network. Request them to share, re-tweet and like your blog posts as and when you publish and share with them. Further, the content you share with them and request them to share in their network should add value to them in person and for their network. Hence at such junctures, you need to be choosy along with being personable. So thinking about dropping a personal email or simply calling them can work wonder unlike any PR guy carrying out the same. Lastly, don’t forget to consider building up a good email list for further promotion for your blog posts.
Try content curation
Of late, content curation has become a popular issue in social media space. Content curation simply means that you are consistently searching, organizing and sharing your blog posts (content) with any particular topic or theme to your target audiences. In order to accomplish this job, you can find a number of tools including the popular ones Scoop. It and Storify.com These two are among the best place to curate any of your chosen topics for good amount of time duration. All you need to do is to create accounts and see to it that all your new blog posts are getting added to the said channels in order to boost up your blog’s visibility. Also, you can even think of leveraging from the idea of RSS feeds for your blog post promotion. Regardless of the option you choose make sure you have quality content then only you would be able to benefit the best.
Final word
The task of blog post promotion is both critical and challenging; however, following the above killing guide can help you a lot. Make sure you keep on trying these with patience and consistency and soon you would end up getting positive results.
Kelly Marsh is a freelance journalist who has been writing about mobile technology, customer relationship management and women’s health for more than a decade. These days she is busy to contributes on punchh.com
