For
surviving in the competitive online world, one needs to get innovative.
However transition from the traditional to the online medium is no easy
task and one has to learn the basics of digital marketing. Even though
if you might think that you have some of the imperative digital
marketing skills, you are bound to make some mistakes.
Below are listed the key digital marketing mistakes. Avoid these and reap the benefits.
1.) Creating a Website and then Forgetting
One
of the key mistakes that any digital marketer makes is to create a
website and let the same gather dust. Get over this instinct and update
your online presence on a regular basis. Business generation is
guaranteed only in situations when you make earnest efforts to generate
business and updating your website is a key part of this strategy.
2.) Rushing in on the Social Media Boon
Though
it is quite easy to create a social media account, you need to know how
to use the same for digital marketing effectively. You need to
prioritize your market before choosing the social media platform for
digital promotion of your endeavor. Different social media platforms as
Facebook and Twitter have distinct customer base. You can also try using
Instagram. However, you must know the kid of audience you are targeting
before you embark on any kind of social media campaign. Never rush on
to the social media boom as you can harm your prospects with one wrong
move. Act judiciously and make the most of the occasion.
3.) Talking about Yourself Regularly
If
you are using content that only promotes the initiatives of your
company, you are on the wrong track. You must take into account the fact
that the content should be client specific. The content should be used
in such a way that it helps in establishment of your brand. Do not
promote your initiatives unnecessarily; the readers are smart enough to
judge any misadventure. Be honest and you will see the gains for
yourself.
4.) Posting Everyday is not enough
You
might think that in case you are posting on a regular basis, you have
achieved your task. However, this is not true and you need to engage the
audience on a continuous basis. Personalize your posts as this makes
the mission easier for you and your customers will feel more engaged.
Thinking that simply updating the status on a daily basis will take your
digital endeavor further is a big misconception and you need to rise
above this notion to make your mission of turning your digital mission a
reality.
5.) SEO Spamming
SEO
spamming is a sin and the same applies even if you are thinking of
promoting your digital endeavor. However, as in other cases, spamming is
a sin here too and you could be banned for spamming if you take this
route. Instead focus on quality and your real endeavor of bringing
audience to your digital endeavor will become a reality.
Avoid the mistakes listed above and your digital endeavor is sure to touch a new high.
I
am Kelly Marsh web designer, blogger and writer. I love to write on
fitness, social media, internet marketing etc. These days she is busy to
contributes on getamplify
