SEO
(Search Engine Optimization) is about making your website search engine
friendly, and Google have given you a bunch of web master tools for
free so that you may improve and monitor your SEO. Here are a few tips
the will help you make the most of these tools.
The Google AdWords keyword tool
This
is a tool that used to be available to everyone but Google moved it so
that it only exists on the Google AdWords tool now. They moved it
shortly before releasing the Hummingbird update, which may be their way
of saying that keywords are not going to be as important anymore.
This
tool can be found within a Google AdWords account which you can get for
free, and you can use the tool for free without having to buy any
advertising. It is very good at helping you compile a large list of
potential keywords. You can also get access to a wide number of synonyms
and it will even give you keywords that you should probably write
anti-SEO against so that your website does not appear to the wrong
people.
You
may also like to check the prices that people are paying for certain
keywords. As a rule of thumb, if a keyword costs more then it is more
popular. This information may help you judge how much competition you
are going to get when you use such keywords.
Google AdWords for affiliate advertising
You
can go the whole hog and start using Google AdWords in order to place
adverts online. They are good for getting you more traffic, improving
your popularity, improving your reach and even improving how often your
pages are crawled.
Google trends may be helpful
Just
like looking at the price people are paying for certain keyword bids,
you may also look at keyword trends. This is where a graph shows you how
popular a certain keyword or keyword phrase has been in the past.
Sadly, it is not possible to compare one keyword with another in
specific terms.
For
example, if one keyword has a 20% rise in popularity then it will
appear on a graph as any other keyword with a 20% increase in popularity
would have. This may seem fair, but what if one keyword has only been
searched for fifty times in a year and the other has been searched for
two million times? Still, if the line on the graph is going up or down
then you can assume a little something about the popularity of that
keyword.
Google Analytics for backlink tracking
There
are backlink tracking tools that you can use online, and they often
charge you for the service or just do a bad job. Google web master tools
has Google Analytics which will tell you about your backlinks for free.
It also gives you warnings if you are doing a few SEO things that
Google thinks you should not be doing.
Google Analytics for traffic tracking
You
can track your traffic with Google Analytics, which may be helpful if
you are trying to monitor the effect of your most recent publicity
campaign. There are lots of conclusions you can make with traffic
tracking tools. Google Analytics will also let you delve deeper into
more detailed reports and more detailed tracking so that you may set up
funnels and track their progress.
The web master tools information section
If
you go to “google.com/webmasters/” then you will find more relevant and
correct information than you will on websites and articles that you
find online. This is information that comes straight from the horse’s
mouth. It is information you can use right away in order to improve your
website SEO. There is a lot of misinformation on the Internet, which is
hardly surprising since 90% of what you read online is not accurate.
But, if it is coming from Google itself then you can be a little more
forgiving and possibly take the advice seriously.
Submitting your XML sitemap
There
is a tool within the Google web master tools that allows you to create
an XML sitemap. The small and simple tool does it for you. You simply
run it on your website, follow the instructions and submit it. If you
have just created your website or you have has a massive redesign, then
this is a good way of getting Google to crawl all of your pages. It is
very simple, and the instructions go step by step so it is hard to get
it wrong.
Author’s bio:The guest post is written by Sonia Jackson from http://www.cool-essays.com. She writes essays on different topics and can give you useful advice.
