How do you select the most appropriate web design that fits every intelligent device? 80% of mobile sites are not productive because of this dilemma: is it better to create sink money into app development or opt for a responsive design? At the risk of disappointing you, there is no definitive answer, but many pros and cons that could swing the decision either way. 

Keep in mind the real focus behind creating a website - maximizing your online presence with a focus on user experience, and the right design, complimented with SEO can be very satisfying.

Which is the sensible design?

Since mobile phones have become an alternative for desktop browsing, responsive design has gained popularity. Thus far, having a responsive webdesign has become the best way to get access to a wider group of customers.

Responsive Design utilizes programming that enables your website to fit any device -- and we mean literally, any device. Whether it's a smart phone, tablet, smart TV, PC monitor, i-Phone and Android phones, and any software versions.

However, some websites are becoming so complicated to implement that business owner's look to mobile applications as an alternative. But here's thedilemma: is it better to create a mobile app or opt for a responsive design? 

Let's jump right to the biggest pitfalls of using a mobile app

• you must rely on the end-user to download the mobile app to their phone

• the individual must authorize access to their phone 

• requires customers to perform updates

Then again, there are positive features of utilizing a mobile app for your web design;

• A mobile app allows users continued access offline, i.e., without being connected to the Internet

• A mobile app is the only platform that allows a varied navigational structure; you can develop a horizontal or vertical menu.

Unfortunately, more often than not, customers find the tasks associated with mobile apps rather annoying, and either stop performing them, or uninstall the mobile app altogether, and this is where many businesses lose potential customers.

3 Advantages of Responsive Design 

1. User Friendly

Your site can adapt to any screen from any device. During these times, when technology is evolving and the introduction of new devices is plentiful, you want to make sure visitors can access your website at any time, under any circumstances. Additionally, consider how often companies introduce the newest, fastest device; seems as though every season consumers must make adjustments. The technology of a responsive website can be manipulated easily -- much more than that of an app.

2. Minimal Cost 

App development is not a cheap option. First, there are two platforms, Android and i-Phone, and each has its own pros and cons: Android for example has buttons that do not exist on i-Phone. The interface changes slightly for each market. In addition, Android devices have different screen resolutions. On the i-Phone you must take into account the "retina display" Version 4 and 4S.

Functionality is a cost-driven incentive. A well-functioning mobile app that meets requirements of today's fickle end-user will undoubtedly cost lots of pennies to develop, and more to keep updated.

3. Less maintenance

Are you looking to increase your workload? Don't forget how often individuals change phones, upgrade software versions, and evolving technology. If you have a responsive design you'll enjoy less maintenance, thus less time, effort and cost.

Responsive Sites Improve Access

The decision becomes less challenging if you remember the real reason behind creating a website - maximizing your presence with a focus on user experience and responsive design is much more sensible, and your website can be accessed perfectly from any intelligent device. If you would like to know more about responsive web site's check out this post from Orange Digital.