Summary
“No matter what you do, your JOB is to tell your story!” And if that story is depicted visually, it’d impact deeply. This is because visualization has a greater impact on the psychology of audience. Hence, what all a VIRAL video can bring forth, content will not help you!
Introduction
The past year has seen a great boom in the popularity of videos due to their proven effectiveness and affordability in growing a business. Hence, videos have today become an excellent marketing tool for businesses. Increasing the conversion rates, boosting the sales, clarifying the product, plus brand recognition are just few of the reasons why your business should use videos.
According to Vern Oakley-CEO and creative director at Tribe Pictures, folks are eight times more likely to engage with videos than read an article.
The reason why videos are more memorable and impactful is because they make human connection with your spectators. The way you use videos portrays the true value of your visitors and that they are more than just another online operation. Videos hit the emotions of your visitors making them associate with you. This results in the form of more credibility, reach, and business as compared to sticking to written content only.
Technically, even the Google’s search ranking algorithm considers the amount of time audience stay on your website. This is yet another major reason why online video is seeing explosive growth.
Video Creates Advantages You Won’t Find Anywhere Else
With the advancement in various video channels, such as YouTube, Vimoe, etc., that offers you access to free, and enormous traffic. This makes simpler for users to embed your videos into their websites and share them through email or social media. Plus, a short, senseful and interesting video is capable of ‘pulling’ more people than those small or big articles. Obviously, who would be interested in reading things that can be easily understood in one go? Videos save time and efforts of people. Hence, these tend to bring new customers to your business. The more your customers, the more your popularity and the greater you earn!
According to a recent survey conducted by Video Rascal, about 85 percent of people are more likely to purchase a product once they view an accompanying explanatory video. Such videos help potential business owners keep track of how many visitors could become their actual customers. Videos also help businesses keep track of what product or service are desired or expected by their potential customers by displaying the number of views on each video.
Statistically, stale websites don’t perform well. Those websites with endless text blocks and images rank very low in Google search, which in turn leads to less exposure. Such ‘lifeless’ websites also scare away the visitors tending to quickly understand a product or purchase it then and there. It is believed that on an average, a person takes less than a minute to make a buying decision and an explainer video will get customer’s attention immediately.
A paper pitch is…boring! Hence, an explainer video can liven up your pitch. A well-produced video with a solid caption and engaging visuals can capture the attention of your audience instantly. Especially, if you have a complicated service or product, explainer videos can prove a great boon for you.
It’s not necessary that your explainer video be confined to just YOUR site. With the various free tools and apps allow you to upload your videos and include keywords to catch interest of people. Plus, using such technologies is that they are all Smart phone compatible. Hence, videos are more convenient to share, unlike text web pages.
The Bottom Line
Past research proves that more than 79 percent of people using Internet frequently watch videos. Hence, videos are a powerful medium, and when used effectively can work wonders for any business.
“No matter what you do, your JOB is to tell your story!” And if that story is depicted visually, it’d impact deeply. This is because visualization has a greater impact on the psychology of audience. Hence, what all a VIRAL video can bring forth, content will not help you!
Introduction
The past year has seen a great boom in the popularity of videos due to their proven effectiveness and affordability in growing a business. Hence, videos have today become an excellent marketing tool for businesses. Increasing the conversion rates, boosting the sales, clarifying the product, plus brand recognition are just few of the reasons why your business should use videos.
According to Vern Oakley-CEO and creative director at Tribe Pictures, folks are eight times more likely to engage with videos than read an article.
The reason why videos are more memorable and impactful is because they make human connection with your spectators. The way you use videos portrays the true value of your visitors and that they are more than just another online operation. Videos hit the emotions of your visitors making them associate with you. This results in the form of more credibility, reach, and business as compared to sticking to written content only.
Technically, even the Google’s search ranking algorithm considers the amount of time audience stay on your website. This is yet another major reason why online video is seeing explosive growth.
Video Creates Advantages You Won’t Find Anywhere Else
- Wider Reach, More Attraction
With the advancement in various video channels, such as YouTube, Vimoe, etc., that offers you access to free, and enormous traffic. This makes simpler for users to embed your videos into their websites and share them through email or social media. Plus, a short, senseful and interesting video is capable of ‘pulling’ more people than those small or big articles. Obviously, who would be interested in reading things that can be easily understood in one go? Videos save time and efforts of people. Hence, these tend to bring new customers to your business. The more your customers, the more your popularity and the greater you earn!
- Increase Conversion Rates
According to a recent survey conducted by Video Rascal, about 85 percent of people are more likely to purchase a product once they view an accompanying explanatory video. Such videos help potential business owners keep track of how many visitors could become their actual customers. Videos also help businesses keep track of what product or service are desired or expected by their potential customers by displaying the number of views on each video.
- Better Google Search Ranking
Statistically, stale websites don’t perform well. Those websites with endless text blocks and images rank very low in Google search, which in turn leads to less exposure. Such ‘lifeless’ websites also scare away the visitors tending to quickly understand a product or purchase it then and there. It is believed that on an average, a person takes less than a minute to make a buying decision and an explainer video will get customer’s attention immediately.
- Liven Up Your Pitch
A paper pitch is…boring! Hence, an explainer video can liven up your pitch. A well-produced video with a solid caption and engaging visuals can capture the attention of your audience instantly. Especially, if you have a complicated service or product, explainer videos can prove a great boon for you.
- Easily Shareable
It’s not necessary that your explainer video be confined to just YOUR site. With the various free tools and apps allow you to upload your videos and include keywords to catch interest of people. Plus, using such technologies is that they are all Smart phone compatible. Hence, videos are more convenient to share, unlike text web pages.
The Bottom Line
Past research proves that more than 79 percent of people using Internet frequently watch videos. Hence, videos are a powerful medium, and when used effectively can work wonders for any business.
Author Bio:
Digital Marketing Expert since 2004, Keen researcher & observer. One of the directors of the fastest growing digital agency in India KVR WebTech Pvt. Ltd. from last 5 years. You can also follow us on Facebook or Twitter. You can also subscribe to my personal blog: www.varun-sharma.info.
