In 2012 web marketing is going to evolve more than ever with the advent to new technological spheres. No one could have ever imagined that mobile phones could become an area of interest for advertisers but it happened with ever changing technology mobile and tablets have initiated a new paradigm for advertizing they apps or applications. mobile and tablet apps have started to become much more interactive than ever taking the advantage of the advancement made in the field of the processor and graphics capability of the mobile and tablet devices. Advertisements are displayed on the apps screen of free apps. Apps of the
marketing sites have started to appear which allow better experience of site browsing and at the same time restricts the user to the site which it belong. Search engine are going go transformed as the search results and integrated advertisement are going to change a lot.
Summary: From the above aspects we have concluded that online marketing is the best option for the publicity of any of the product or for other perspective and through this technology the person can easily acquire the things while sitting in the home only.
marketing sites have started to appear which allow better experience of site browsing and at the same time restricts the user to the site which it belong. Search engine are going go transformed as the search results and integrated advertisement are going to change a lot.
5 steps that could really set the spark
- Personalization: Well this is going to be the overall theme of now and coming time as with the social media we have all ready being served the ads according to our interest this is going to evolve even more than the new ad strategy of personalized search and preference maintenance by the web sites. As site rating system have already getting popularity. These rating are given by the users only that may eventually help other users to navigate.
- Evolve into Social media: Social media is emerging as the best possible way of web marketing. Now even firms have started their social network account that none the less provides its subscriber all the happenings that are taking place inside of outside that affect them. So it is essential to have social presence in case of ecommerce site its a good idea to encourage their subscribers by providing them coupons /discounts .that why social media is surely going to cause increased sales .
- Mobile and tablet: In the new sphere of mobile and tablet computing it is necessary to have apps that could provide direct and controlled access to the catalogue /site .displaying ads on other apps that could lead to potential customer based on the purpose of the app advertisements should be divided providing better chances to find potential customers.
- Discount/coupons: Providing deals and discounts to the customers will help to increase the sales as the same time it will help to encourage people to join the social websites where we would give these discounts to our subscribers. Short time deals will eventually will increase sales and burst sales.
- Search optimization: Even though the social media marketing on the rise search engine still drives the most traffic to the websites. With google’s update “panda” it opens door of new opportunity if taken advantage of new search. Optimization on the content and social media is really a needed to drive customers towards our business and to keep them with us. So in 2012 web marketing is all about taking advantage to new and changing technology and adapting to newer trends quickly.
Summary: From the above aspects we have concluded that online marketing is the best option for the publicity of any of the product or for other perspective and through this technology the person can easily acquire the things while sitting in the home only.
