Blogging has become integral to the concept of internet marketing. You need create links for blogs of your own, post blogs on various other sites, have them uploaded on social networking sites and so on. Specifically, you would need to decide on the amount of resources, that is time and money you wish to spend on the blogging exercise. Considering the fact that blogging is actually an enjoyable feat, restricting the time parameters may not seem relevant at first. However, if blogging is more like a marketing activity and is part of your business process, you would need to plan it all out in order to avoid unnecessary wastage. The same would be the case with cash spending as well.
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When you plan an estimation of the blogging costs to be incurred, there are some aspects to take note of. Costs would largely depend on the following factors:
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Determining the Blogging Cost
When you plan an estimation of the blogging costs to be incurred, there are some aspects to take note of. Costs would largely depend on the following factors:
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- To begin with, you need to choose a blogging platform. Some of the best blogging platforms are actually free to register with! Therefore, all you need to do is to research well and select wisely in order to minimize spends.
- Next, you would wish to have a domain name or several of them in order to have your blogs registered. This will cost you a nominal sum of money, each year.
- In order to ensure great search engine rankings, you could either use a SEO software or package or depend on your personal writing skills. The costs here would be dependent on your personal preferences. If you choose to outsource services for the entire content management and search engine optimization exercise, the costs would be substantially high.
- Email subscribers can also be availed of for free of cost. You only need to look for the right avenues. Similarly, joining the biggest social networks will also not warrant any additional spends.
- There are directories you can submit your articles to, absolutely free of cost. If you are looking to engage ghost writers for creating articles for you, it would invite some additional expenses. However, writing your own stuff would help in saving money.
- Finally, you need to pay a certain amount per month in order to ensure round the clock internet access.
Planning a Blogging Schedule
A typical blogging schedule would include rechecking the responses on your blog postings, visiting all the social networking sites you have posted your blogs on and check on your search engine rankings. In case you have outsourced SEO services, you could check up with your service provider in case the results aren’t satisfactory. When you are creating your own blog content, the topics need to be planned in advance. Once the checking and reviewing process is over, you can now resort to creating content. If you have engaged ghost writers for your blog content, make sure you have planned the assignments well in advance, so that they deliver on time.
Blogging as a concept could be shrouded in various queries. For instance, you could have questions like, how often to blog, the preferred sites to post blogs on etc. If you are relatively new blogger, it would be important for you to seek professional guidance, as and when necessary.
Guest Post by Catherine Jones writes for www.ocnissangardengrove.com She enjoys content and writing about the social sphere.
