How Technology Has Changed Business Communication?


Technology has not only changed the means of our daily communication, but choosing the right kind of technology can play a major role in improving our business communication as well. If we look back to see the continuous evaluation of communication technology, we will find that just two centuries ago people use to adopt various means to send messages to their near and dear ones like pigeons or ponies etc. and it took several days or weeks to send a message even to a neighboring village but today with vast improvement in communication technology, people can make contact or communicate with a person staying at any corner of the world in no time at all.



From a business point of view, the most effective development in mobile technology today is video-conferencing through which you can enjoy a number of benefits. An Android smartphone with video chat feature will be the ideal choice for you. Earlier, business persons used to travel long distances several times a year to attend meetings or conferences, thus making a lot of wastage of company resources on tours
and travels.

The only alternative at that time was the telephone, but it was not a fair means for business communication because through it one cannot read the body language, expressions and gestures of the person at the other end, which could really be against the clarity of the conversation and there is every chance of messages getting misinterpreted.

Video conferencing:


In case of video conferencing, people can arrange an assembly without any physical meeting.

Followings are some of the major advantages of video conferencing:

  • Employees all across the globe get closer through video conferencing.
  • It doesn’t require you travel long distances for attending meetings. The purpose can be served by arranging video chat.
  • Make better communication between employees working remotely or from home and the head office.


Video conferencing will take you to a whole new level of communication where the persons engaged in a conversation can see each other as they talk, irrespective of the distance between them. If you try the latest high definition video conferencing systems, you will find every gesture visible in crystal clarity.

Interactive Whiteboards:

Interactive whiteboards are one more important tool to improve communication during business interactions. These are great replacements for the old fashioned white board or flip chart used for workplace collaboration and some of the feature rich white boards like SMART boards can allow more than one person use it to retrieve files and data from a computer or manipulate images and text on-screen.

The biggest advantage of using interactive white boards is it records and saves everything written or projected on them. Thus it provides a permanent record of the topics discussed at the meetings that can be discussed later on with the staff not present at the meeting. It ensures better communication and makes you free from typing up endless notes or presenting flip charts, saving both money and time.

The combined use of the two technologies will be very much effective for your business, particularly if you are working on a project based in another country.

Digital signage:


An equally effective way of improving communication in your business is the digital signage which is yet to get recognition amongst the business community. This technology helps you in easy and quick communication with your colleagues by installing screens around your workplace even if they don’t have email access.



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