According to statistics, the first quarter of 2012 sees an estimated 2.2 billion of Internet users across the globe (source - http://www.internetworldstats.com/top20.htm). This is because many individuals turn to the World Wide Web for various reasons such as the following:
Nowadays, you often hear plenty of people say, “I will Google that”, or “I’ll look it up on Yahoo”, or “search it on Bing”.
Given these statements, it goes to show just how important it is to be a part of the virtual world. It would be a great honour for you if these persons log on to your portal immediately to get the details they need.
With that said, you might want to consider content writing. Hmm, what is it? If you are not too familiar with it and you are considering of imparting your knowledge online, the ideas in this article can help you. In general, it involves writing anything (e.g. short descriptions, long articles, editorials, etc.) as content for blog sites or websites.
Who are going to be your readers? Always ask yourself this question before coming up with a topic. This way, you will know exactly what to write about or how to approach the subject. Additionally, you need to look into the site’s theme, so you can generate ideas that promote it. For instance, you can talk about staying in shape or weight loss tips if you are writing for a retailer of diet pills or you can concentrate on keeping babies healthy if the site owner sells infant needs. With the launch of Google’s Panda and Penguin Updates, this aspect is vital because it helps you to stay away from web spam.
Will you be able to retain the interest of your target audience? Once you determine who your readers are, the next step is produce topics that they do not know yet or have less knowledge on. At the same time, the articles have to be interesting, something that the people will want to read from the start until the end. To make your content less boring, you can apply these techniques.
HOW TO: Increase Domain Authority? Before That What is Domain Authority?
What do many individuals want to read online? In general, many people like to look up the latest information or news. Let us say that the site’s niche is fashion, you will know what plenty of users search for by using Google Insights for Search (as well as other tools).
Going back to the image on “Top searches” and “Rising searches”, you can see that “fashion” is the most popular term. So, if you want to concentrate on this topic, do not forget to include relevant and high-ranking phrases. Additionally, use modifiers for a more targeted reach. These are similar to adding adjectives to your main keyword. For instance, you can include the words “spring” or “summer” if you like to mention seasonal trends.
Finally, never stuff your content with too many key phrases thinking that doing this can help increase your ranking. Instead of helping you land in the first page, it will only put you in the bottom because you are going against SEO guidelines.
It is a brief summary of your entire article. While writing this, you have to remember the following aspects:
Keep it interesting because it serves as a snippet of your content and appears in search results
Meta descriptions of results on spring fashion
There you go. With these tips, you can have a good start at writing articles for websites or blog sites. And, once you have a feel for this online activity, it will not be too difficult for you in the long run.
- Shop around and purchase items
- Look for entertainment (e.g. music, video games, etc.)
- Find information
Nowadays, you often hear plenty of people say, “I will Google that”, or “I’ll look it up on Yahoo”, or “search it on Bing”.
Given these statements, it goes to show just how important it is to be a part of the virtual world. It would be a great honour for you if these persons log on to your portal immediately to get the details they need.
With that said, you might want to consider content writing. Hmm, what is it? If you are not too familiar with it and you are considering of imparting your knowledge online, the ideas in this article can help you. In general, it involves writing anything (e.g. short descriptions, long articles, editorials, etc.) as content for blog sites or websites.
HOW TO: Perform On Page SEO Optimization for Blogger Blog
If you possess the right skills and you have experience in this field, you can actually earn income by working as a freelance writer. So, are you interested in putting your expertise to good use? If you have not tried blogging or writing for websites yet, take note of these tips.1. Consider your target audience
Who are going to be your readers? Always ask yourself this question before coming up with a topic. This way, you will know exactly what to write about or how to approach the subject. Additionally, you need to look into the site’s theme, so you can generate ideas that promote it. For instance, you can talk about staying in shape or weight loss tips if you are writing for a retailer of diet pills or you can concentrate on keeping babies healthy if the site owner sells infant needs. With the launch of Google’s Panda and Penguin Updates, this aspect is vital because it helps you to stay away from web spam.
HOW TO: Increase Page Views of your Blog
2. Write informative and attention-grabbing articles
Will you be able to retain the interest of your target audience? Once you determine who your readers are, the next step is produce topics that they do not know yet or have less knowledge on. At the same time, the articles have to be interesting, something that the people will want to read from the start until the end. To make your content less boring, you can apply these techniques.
- Make sure the paragraphs consist of only 4-5 lines and short sentences.
- If you want to create long sentences, separate some phrases properly with the right punctuations.
- Use a numbered or bulletined list to enumerate or emphasize important points.
- Add videos and images for more appeal but ensure that these do not affect the loading capacity of your website, given that search algorithms and most users prefer if webpages load quickly.
3. Focus on relevant and fresh topics
HOW TO: Increase Domain Authority? Before That What is Domain Authority?
What do many individuals want to read online? In general, many people like to look up the latest information or news. Let us say that the site’s niche is fashion, you will know what plenty of users search for by using Google Insights for Search (as well as other tools).
As you can see from the image, the search term is “fashion” and we are filtering for worldwide queries as of 2012.
Basing from the “Top searches” and “Rising searches” lists, the most common key phrase is “fashion 2012”. This indicates that many people are interested in learning about the latest trends. It further means that a topic on trendiest clothing styles will surely rank high in SERPs. Of course, you have to take note of the next strategies too.
This is the first element that the users will see in search results, so come with a good combination of appealing words. Apart from this, remember the following aspects.
Basing from the “Top searches” and “Rising searches” lists, the most common key phrase is “fashion 2012”. This indicates that many people are interested in learning about the latest trends. It further means that a topic on trendiest clothing styles will surely rank high in SERPs. Of course, you have to take note of the next strategies too.
4. Create a catchy title
This is the first element that the users will see in search results, so come with a good combination of appealing words. Apart from this, remember the following aspects.
- It must not be more than 65 characters, so the entire title appears in SERPs.
- It has to include the main keyword to make it rank.
5. Add keywords
Going back to the image on “Top searches” and “Rising searches”, you can see that “fashion” is the most popular term. So, if you want to concentrate on this topic, do not forget to include relevant and high-ranking phrases. Additionally, use modifiers for a more targeted reach. These are similar to adding adjectives to your main keyword. For instance, you can include the words “spring” or “summer” if you like to mention seasonal trends.
Finally, never stuff your content with too many key phrases thinking that doing this can help increase your ranking. Instead of helping you land in the first page, it will only put you in the bottom because you are going against SEO guidelines.
6. Create a meta description
It is a brief summary of your entire article. While writing this, you have to remember the following aspects:
Keep it interesting because it serves as a snippet of your content and appears in search results
Meta descriptions of results on spring fashion
- Include your main keyword
- Limit it to 155 characters
There you go. With these tips, you can have a good start at writing articles for websites or blog sites. And, once you have a feel for this online activity, it will not be too difficult for you in the long run.
About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, which is an SEO Bristol company offering services to many clients from different parts of the globe.
