Due to the explosion in the popularity of social networking sites, many bloggers are now hopping on to the social media bandwagon to promote their blogs. Social media is one of the best ways to promote your blog and make a name in the blogosphere. But, as the bloggers start utilizing social media, they have a number of misconceptions as to how social media can benefit them. If bloggers do not understand how to use social media effectively, there is a high chance of them failing with the marketing of their blogs on social networking services like Facebook and Twitter. The top 7 misconceptions that bloggers generally have on social media are:
Many bloggers have a false belief that social media offers them instant success as soon as they start promoting their blogs on them. But, bloggers should remember that success on social media cannot be achieved overnight. Promoting your blogs should be perceived as a long term strategy that requires lot of patience and perseverance. It will even take you weeks and months to get some people to ‘like’ your Facebook page or to make them ‘follow’ you via Twitter. The best way to start promoting your blogs on social media is to keep on plugging optimized posts at the acceptable intervals so that you can easily achieve your goals.
When some bloggers start having some presence on social media they have a tendency of putting enormous amount of content on their pages in the hope of attracting more visitors. You should remember that success on social media depends more on quality than on quantity. Too much emphasis on quantity will rarely work on social media and its better to start with a relatively minimalist page and build your content organically as you go forward. The content you post in your social media pages should be crisp and concise so that it will lead to your blog page.
Some bloggers think that success on social media is a numbers game. They follow practices like getting some ghost followers for their social network pages by paying a few bucks. The success on social media mostly depends on the number of quality audience you have for your pages who actively post comments and share your posts. Ghost followers will not be so much helpful in promoting your blogs on social media as they never click on your blog links and build traffic.
There are nearly 1,000 social networks in English language alone. Many of these social networks are obscure and do not have a good member base. Having a presence on all the social networks is not at all feasible for any blogger. Focusing on too many social networks can waste the precious time of bloggers. It is sufficient for bloggers to have presence on some key social networks like Facebook, Twitter, Google +, etc. Bloggers can also focus on specialty social networks like LinkedIn if their content is targeted at a niche segment like working professionals.
This is a major blunder committed by many bloggers regarding their social media posts. The comments made by your followers on your social media posts can be precious in expanding the reach of your blog. Encouraging your followers to make comments on your posts freely, promptly replying to their comments and crafting your blog posts to suit their tastes can be immensely beneficial in expanding the reach of your blogs.
The tremendous growth of social media made it pertinent that you may need it for promoting everything on the internet in the coming decade. Blogging can never be an exemption to this and it is better to start honing your social media skills sooner. Establishing your blogging identity on social networks can get you lot of quality readership for your blogs.
Social media can be a big boon for bloggers in the long term if they can remove the above specified misconceptions about blogging from their mind. Bloggers should develop targeted social media strategy to save time and maximize returns.
Social Media Gives Instant Success
Many bloggers have a false belief that social media offers them instant success as soon as they start promoting their blogs on them. But, bloggers should remember that success on social media cannot be achieved overnight. Promoting your blogs should be perceived as a long term strategy that requires lot of patience and perseverance. It will even take you weeks and months to get some people to ‘like’ your Facebook page or to make them ‘follow’ you via Twitter. The best way to start promoting your blogs on social media is to keep on plugging optimized posts at the acceptable intervals so that you can easily achieve your goals.
Burdening with Content
When some bloggers start having some presence on social media they have a tendency of putting enormous amount of content on their pages in the hope of attracting more visitors. You should remember that success on social media depends more on quality than on quantity. Too much emphasis on quantity will rarely work on social media and its better to start with a relatively minimalist page and build your content organically as you go forward. The content you post in your social media pages should be crisp and concise so that it will lead to your blog page.
Success on Social Media is a Numbers Game
Some bloggers think that success on social media is a numbers game. They follow practices like getting some ghost followers for their social network pages by paying a few bucks. The success on social media mostly depends on the number of quality audience you have for your pages who actively post comments and share your posts. Ghost followers will not be so much helpful in promoting your blogs on social media as they never click on your blog links and build traffic.
It is Necessary to have Presence on many Social Networking Sites
There are nearly 1,000 social networks in English language alone. Many of these social networks are obscure and do not have a good member base. Having a presence on all the social networks is not at all feasible for any blogger. Focusing on too many social networks can waste the precious time of bloggers. It is sufficient for bloggers to have presence on some key social networks like Facebook, Twitter, Google +, etc. Bloggers can also focus on specialty social networks like LinkedIn if their content is targeted at a niche segment like working professionals.
Minor Mistakes would be Overlooked by the Readers
Minor mistakes like typos, misplaced prepositions can be forgivable in your blog posts. But, they can prove to be fatal in your social media posts. Unlike blog posts, posts on social media involve just a sentence or two as a status update on your page. Your readers can easily detect even the tiniest mistake in your posts and develop negative impression on you. It is better to proof read your social media updates to avoid making such minor mistakes.Don’t Need to Care about your Followers Opinion
This is a major blunder committed by many bloggers regarding their social media posts. The comments made by your followers on your social media posts can be precious in expanding the reach of your blog. Encouraging your followers to make comments on your posts freely, promptly replying to their comments and crafting your blog posts to suit their tastes can be immensely beneficial in expanding the reach of your blogs.
No Need of Social Media for Promoting your Blogs
The tremendous growth of social media made it pertinent that you may need it for promoting everything on the internet in the coming decade. Blogging can never be an exemption to this and it is better to start honing your social media skills sooner. Establishing your blogging identity on social networks can get you lot of quality readership for your blogs.
Social media can be a big boon for bloggers in the long term if they can remove the above specified misconceptions about blogging from their mind. Bloggers should develop targeted social media strategy to save time and maximize returns.
About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on born rich that attracted her attention. These days she is busy in her research work for cellphone beat.
